A Shoelala is a light-weight but firm insert that holds the shape of your shoe while packed away. The Shoelalas are designed to absorb pressure that happens to your luggage to avoid shoe damage and keep the shape of your shoes from getting dented or crushed. It’s companion, the Shoe Cache, keeps the most delicate outer details of your shoes – like soft leather, buckles, and embellishments - protected and out of the way from other items. It also keeps your clothes safe from any spikes, heels or other shoe details that aren’t so clothing friendly. Shoelalas also look great and hold your shoe’s shape while storing them in your closet.