October 30, 2014

October 07, 2014

Why Women Love Shoes!

 

 

Although you may not find your Prince Charming like Cinderella, you can find a fabulous pair of shoes that make you feel wonderful!

Ever wonder why women are so selective about our shoes and why we feel the urge to have a new pair?  Believe it or not, psychologists have done a study on this! That’s right and apparently by slipping on just the right look your confidence level can shoot up substantially!

 

A study by Sorokowski and Pawlowski (Evolution and Human Behavior, 2008) was conducted to determine the formula for the perfect legs, and the results found that they needed to be 5 percent longer than your torso.  The men and women interviewed were asked to evaluate the attractiveness of silhouettes of men and women.  On average, a height of 5 feet 4 inches were chosen as most attractive when their inseam was 30.5 inches, which is 5 percent longer than the average leg measurement for a person that size.

 

 

In other words, if you want to be more attractive, then lengthen your legs by a few inches!

 

It’s no mistake that the latest in designer shoes come in sleek high heels to make us appear taller. Besides, a healthy self-image is one of the basic requirements in life. Another survey conducted by Glamour magazine, along with Anne Kerney-Cooke Ph.D, a body image expert, found that 97 percent of women said they experience moments when they hated their body.  These moments included feeling too heavy, too short and basically undesirable.  When the women were asked to rank the clothes in their closet in regard to sex appeal, shoes were among the first two selections.

 

So it is apparent why women LOVE shoes and what a huge impact our shoes have on how we feel about ourselves!

Women were raised with the story of Cinderella, so we constantly search in hopes of finding our handsome prince.  You may not find a prince, but you can certainly find a great pair of shoes that make you feel like the fabulous woman you are! So if you need a confidence boost, don't sit around waiting for someone else to show up.  Slip on those beautiful, sexy shoes and get going with your life!

 

(Shoelala.com promotes designer shoetrees which protect women’s shoes while packed in a suitcase or stored in a closet.)

Visit our website at www.shoelala.com

 

September 23, 2014

When One Finds Love, One Must Embrace It!


On a recent trip to the beautiful city of Paris, I could not help but notice the gorgeous shoes that the Parisian women were wearing. From sleek black high-heel stilettos to bright fashion statements, they were all elegant and quite stunning. Of course, what else would one expect from the fashion capital of the world. As I strolled across the Pont des Arts bridge and admired the'love padlocks' attached to a fence and the majestic landscapes beyond the Seine river, one could feel the power and strength of the passion that lay within each lover's padlock. The word passion in itself invokes an intense feeling and captures the individual who possesses it. From the passion, one person feels for another to the passion one has of a sport, cause or country; the essence of the word is to love deeply. How wonderful it is to feel such a love! When and if one finds it, one must embrace it. The walk of life is short and the opportunity to feel for something intensely should be appreciated. So I say whether it is the love of your family or the love of your beautiful shoes. Enjoy...Love...Live!

September 09, 2014

Fabulous Shoes Require The Absolute Best Protection!

 

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Can you imagine tossing your diamond ring or your Chanel clutch into your luggage?  So why would you toss your beautiful shoes?  A woman's shoes are a reflection of who she is as a person. What you wear says a lot about you!  Why take the chance on your precious shoes getting dented, crushed and squeezed in your luggage when you can easily slide in a Shoelala shoe shaper to protect them along the way?  Tissue?  I think not!  Your shoes are worth it!  Take care of them and they will take care of you.  Shoelala shoe shapers... saving one shoe at a time.

September 02, 2014

It's Fashion Week In New York!

Standing on pins and wedges waiting to see the fabulous shoes that will walk down the catwalks in New York this week!

 

August 26, 2014

Introduction of A New Concept - Designer Shoetree

Crushed Shoes Means Big Business for One Entrepreneur


It has the feel of luxury with the practicality of support. Shapers for your shoes! Gone are the days of tossing your Jimmy’s into your luggage. After years of watching men use heavy cedar shoetrees to protect their shoes, finally women have a beautiful new option that provides lightweight, flexible yet firm support to their shoes and looks fabulous doing it! Shoelala is a designer shoetree that we prefer to call shoe shaper because it is so much more!  Shoelala is flexible and will easily slide into a woman’s shoe from flats to high heels and is available in four patterns and three sizes: small, medium and large. Unlike shoetrees, Shoelala shoe shapers are designed to provide all over support not only to the toe area of the shoe, but also to the vulnerable mid-section where embellishments and straps need support.

luggage with packaging

The product launched a several weeks ago in Times Square at the National Association of Professional Women Conference where it received rave reviews. The President & Founder, Carol Harris, described the excitement around their booth as one that you would expect when watching a group of women open Christmas presents. The expression was pure delight and enthusiasm that an option now exists to protect women’s shoes while in their suitcase, tote and closet. Whether purchasing many of the same patterns to line up in your closet or selecting a specific pattern to coordinate with a particular shoe, Shoelala offers a pattern to fit your style.

“To think it all started with a pair of brand new shoes that were damaged in my suitcase when my flat iron pressed into my shoe during a five-hour flight," the founder stated to a large group of women that attended the event. “Men have cedar shoetrees and we have nothing! Until now…” A sentiment of agreement flowed from the crowd of women. “Women spend far too much not to have something to protect our investment and look great at the same time.” Not only will women use Shoelala to pack their shoes, but there will surely be a lot of new closet makeovers in the works!

Founder, Carol Harris, states, “We are excited about the different applications available with this new concept. Besides the consumer application, we can customize a pattern and add a logo to promote a particular charity or advertise a select shoe brand thus providing ongoing advertising long after the shopping bags have been discarded.”

Shoelala is currently available in select retailers and online at www.shoelala.com. Carol and the Shoelala team will be traveling the country promoting the brand through different venues.

Shoelala is a brand of Christopher Michael, LLC, a travel and shoe accessories company.  For more information on Shoelala, contact media@shoelala.com.

http://www.linkedin.com/pub/carol-harris/64/688/b56/
https://twitter.com/TheShoelala
https://www.facebook.com/theshoelala
https://pinterest.com/theshoelala
https://instagram.com/theshoelala

Contact: Emily Sarver, Press Relations, Shoelala, A Christopher Michael, LLC brand. +1-888-275-1043, media@shoelala.com

 

August 01, 2014

Packing Made Simple!

Isn’t it great when you learn new tips and secrets on how to make things work a whole lot easier?  Through my research and years of packing, I have combined the different opinions of others and brought them all together to pack the perfect bag!

Luggage shot of NON crushed shoes

First, it is important to consider the destination.  How you pack for New York will be much different from how you pack for a hiking trip.  If you are headed off to a wedding, for example, you will want everything crease-free, because you surely will have little down time to iron and let’s be honest none of us want to do that.

Layering

It is important to keep it simple and organized.  There are two versions of packing that I have found to be most effective.  I am not a fan of tissue paper.  It just gets in the way.  Instead, I layer my clothes beginning with the heavier pants and then stack my shirts on the top or better yet, I pack my shirts/blouses as a stack into a packing envelope to keep them together and wrinkle free.  If you do not have a packing envelope, you can use a clear plastic bag.  Just make sure it fits snug so there isn’t room for the blouses to move around.  This is also great when packing for children and teenagers.  You can put a grouping of shirts into one bag, or you can put each day’s clothes into one bag. You can take what you need for that day, and everything else stays organized and wrinkle free!  No more clothes crumbled inside the suitcase.

Shoes

Every woman has a favorite pair of shoes and in the past, we would stand over our suitcase and try to decide where to position our beautiful shoes where they would least likely be dented or crushed by everything else during the trip.  I have found the best option is to use foam based shoe shapers that are designed to be flexible, but firm and actually protect the toe and the mid-section of a shoe. Shoelala.com  offers designer shoetrees that we prefer to call  shoe shapers in several stylish patterns and easily slips into different shoe styles.  The best thing about them is that they are extremely lightweight and only take up the room inside the shoe.  After your trip, you simply store them on your shelf giving your closet a designer look.

Don’t forget the shoe bag!  There is nothing worse than having the bottom of your shoes rub dirt against your beautiful blouse!  You may prefer to stack your shoes in bags on top of your pants and then place your blouses on top, but it depends on how if your shoes have embellishments that are delicate and need extra protection.

Toiletries

To avoid leaks always ensure that you use a leak-proof case!  You can fill travel-size plastic bottles leaving room at the top, squeeze out excess air and cap them, and you are ready to go.  I generally double bag my toiletries so if there is a leak it is not in my case, and it is easy to clean up.

Hanging

Lastly, I put my hanging clothes in dry cleaner bags and rubber band, they all together at the top and hang them into my garment bag.  You of course want to fold it over on the very top of your suitcase so it receives the least amount of weight and can maintain wrinkle free.

June 20, 2014

Heading out on vacation?

Do you have a pair or two of fabulous shoes that you strategically position in your luggage hoping and praying that they make it to your destination without being completely squeezed into something that looks like a pancake?  We have all been there and only after having a pair of brand new shoes permanently dented did I find the determination to provide a solution...Shoelala!  So before heading out on your next trip whether it is heading out to the gym or packing for a trip someplace fabulous, slip a pair of Shoelalas into your shoes and keep them in perfect shape.  Keep your shoes as sexy as you are!
June 02, 2014

Come Visit Us At The Americas Mart Apparel Show

We will be showcasing Shoelalas all day long and then some June 5th - 8th in Atlanta.

Come by and check us out!

Bld 3_Floor 4_Booth_120

April 28, 2014

San Diego - Here We Come!

April 28, 2014

 

We will be on the road again to the Wine, Women & Shoe’s charity event in San Diego.  The San Diego event is May 3rd and will benefit the Children’s Voices Fund.  We are so excited to be a part of such a worthy cause.  If you are going to be in the area, please come visit us at our booth.  We would love to hear from you.